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Salah S. Hassan
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Journal Articles

Linking customer‐based brand equity with brand market performance: a managerial approach

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Ahmed H. Tolba, Salah S. Hassan
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2009) 18 (5): 356–366.
https://doi.org/10.1108/10610420910981837
Published: 21 August 2009
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Journal Articles

Customer and non‐customer perspectives for examining corporate reputation

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Hamed M. Shamma, Salah S. Hassan
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2009) 18 (5): 326–337.
https://doi.org/10.1108/10610420910981800
Published: 21 August 2009
View article titled, Customer and non‐customer perspectives for examining corporate reputation
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