Page 1 | Search Results | Journal of Product & Brand Management | Emerald Publishing

Skip to Main Content

1-1 of 1

Sort by

Sort Order Select

Journal Articles

Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships

Márcia Maurer Herter, Saleh Shuqair, Diego Costa Pinto, Anna S. Mattila, Paola Zandonai Pontin

Journal of Product & Brand Management (2023) 32 (7): 988–1004.

https://doi.org/10.1108/JPBM-06-2022-4020

Published: 17 February 2023

View article titled, Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships

Add to Citation Manager for Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships