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Sally Raouf Ragheb Garas
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Journal Articles
Do you consider buying a counterfeit? New evidence from the theory of planned behaviour and cognitive dissonance theory
Available to Purchase
Journal of Product & Brand Management (2023) 32 (4): 544–565.
Published: 15 November 2022
Journal Articles
Internal corporate branding impact on employees’ brand supporting behaviour
Available to Purchase
Journal of Product & Brand Management (2018) 27 (1): 79–95.
Published: 12 February 2018
