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The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook

Katja Hutter, Julia Hautz, Severin Dennhardt, Johann Füller

Journal of Product & Brand Management (2013) 22 (5-6): 342–351.

https://doi.org/10.1108/JPBM-05-2013-0299

Published: 19 August 2013

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