Skip to Main Content
Shahid Nawaz
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Technology-enabled engagement process of brand virtual-try-on services

Available to Purchase
Muhammad Zahid Nawaz, Francisco Guzmán, Shahid Nawaz
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2025) 34 (1): 44–60.
https://doi.org/10.1108/JPBM-12-2023-4859
Published: 06 December 2024
View article titled, Technology-enabled engagement process of brand virtual-try-on services
Open the PDF for Technology-enabled engagement process of brand virtual-try-on services in another window
Add to Citation Manager for Technology-enabled engagement process of brand virtual-try-on services
Journal Articles

Brand crowdfunding using followers boosted through gamification affordances: insights from two emerging markets

Available to Purchase
Muhammad Zahid Nawaz, Shahid Nawaz, Francisco Guzman
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2023) 32 (8): 1355–1373.
https://doi.org/10.1108/JPBM-01-2023-4314
Published: 13 September 2023
View article titled, Brand crowdfunding using followers boosted through gamification affordances: insights from two emerging markets
Open the PDF for Brand crowdfunding using followers boosted through gamification affordances: insights from two emerging markets in another window
Add to Citation Manager for Brand crowdfunding using followers boosted through gamification affordances: insights from two emerging markets
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal