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A mechanism for employees’ brand citizenship behavior (BCB) and negative word-of-mouth (NWOM): the divergent moderating effects of horizontal collectivism

Sang Bong Lee, Shih-Hao Liu, Carl P. Maertz, Nitish Singh, James Fisher

Journal of Product & Brand Management (2023) 32 (7): 1123–1138.

https://doi.org/10.1108/JPBM-06-2022-4047

Published: 05 May 2023

View article titled, A mechanism for employees’ brand citizenship behavior (BCB) and negative word-of-mouth (NWOM): the divergent moderating effects of horizontal collectivism

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Journal Articles

The relative impact of employees’ discrete emotions on employees’ negative word-of-mouth (NWOM) and counterproductive workplace behavior (CWB)

Sang Bong Lee, Shih Hao Liu, Carl Maertz, Jr.

Journal of Product & Brand Management (2022) 31 (7): 1018–1032.

https://doi.org/10.1108/JPBM-07-2021-3555

Published: 08 March 2022

View article titled, The relative impact of employees’ discrete emotions on employees’ negative word-of-mouth (NWOM) and counterproductive workplace behavior (CWB)

Add to Citation Manager for The relative impact of employees’ discrete emotions on employees’ negative word-of-mouth (NWOM) and counterproductive workplace behavior (CWB)