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Sonic logos: can sound influence willingness to pay?

Vijaykumar Krishnan, James J. Kellaris, Timothy W. Aurand

Journal of Product & Brand Management (2012) 21 (4): 275–284.

https://doi.org/10.1108/10610421211246685

Published: 13 July 2012

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Journal Articles

Building brand community membership within organizations: a viable internal branding alternative?

P. Raj Devasagayam, Cheryl L. Buff, Timothy W. Aurand, Kimberly M. Judson

Journal of Product & Brand Management (2010) 19 (3): 210–217.

https://doi.org/10.1108/10610421011046184

Published: 02 June 2010

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Journal Articles

Human resource management's role in internal branding: an opportunity for cross‐functional brand message synergy

Timothy W. Aurand, Linda Gorchels, Terrence R. Bishop

Journal of Product & Brand Management (2005) 14 (3): 163–169.

https://doi.org/10.1108/10610420510601030

Published: 01 May 2005

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Journal Articles

Building brand loyalty through individual stock ownership

Denise D. Schoenbachler, Geoffrey L. Gordon, Timothy W. Aurand

Journal of Product & Brand Management (2004) 13 (7): 488–497.

https://doi.org/10.1108/10610420410568426

Published: 01 December 2004

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Journal Articles

Reengineering and the marketing function: integration of theory and practice

Timothy W. Aurand, Denise D. Schoenbachler, Geoffrey L. Gordon

Journal of Product & Brand Management (1996) 5 (3): 6–23.

https://doi.org/10.1108/10610429610126533

Published: 01 June 1996

View article titled, Reengineering and the marketing function: integration of theory and practice

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Sonic logos: can sound influence willingness to pay?

Building brand community membership within organizations: a viable internal branding alternative?

Human resource management's role in internal branding: an opportunity for cross‐functional brand message synergy

Building brand loyalty through individual stock ownership

Reengineering and the marketing function: integration of theory and practice

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Update search

Sonic logos: can sound influence willingness to pay?

Building brand community membership within organizations: a viable internal branding alternative?

Human resource management's role in internal branding: an opportunity for cross‐functional brand message synergy

Building brand loyalty through individual stock ownership

Reengineering and the marketing function: integration of theory and practice

Email alerts

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