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Innovative corporate social responsibility: the founder's role in creating a trustworthy corporate brand through “green innovation”

Tore Hillestad, Chunyan Xie, Sven A. Haugland

Journal of Product & Brand Management (2010) 19 (6): 440–451.

https://doi.org/10.1108/10610421011085758

Published: 21 September 2010

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