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Journal Articles

Wellness branding: insights into how American and Finnish consumers use wellness as a means of self-branding

Miia Grénman, Ulla Hakala, Barbara Mueller
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2019) 28 (4): 462–474.
https://doi.org/10.1108/JPBM-04-2018-1860
Published: 07 March 2019
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Journal Articles

Editorial

Francisco Guzman, Ulla Hakala
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2016) 25 (3): 221–222.
https://doi.org/10.1108/JPBM-03-2016-1109
Published: 16 May 2016
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Journal Articles

Toponyms as carriers of heritage: implications for place branding

Ulla Hakala, Paula Sjöblom, Satu-Paivi Kantola
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2015) 24 (3): 263–275.
https://doi.org/10.1108/JPBM-05-2014-0612
Published: 18 May 2015
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Journal Articles

Consumer‐based brand equity and top‐of‐mind awareness: a cross‐country analysis

Ulla Hakala, Johan Svensson, Zsuzsanna Vincze
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2012) 21 (6): 439–451.
https://doi.org/10.1108/10610421211264928
Published: 14 September 2012
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Journal Articles

Operationalising brand heritage and cultural heritage

Ulla Hakala, Sonja Lätti, Birgitta Sandberg
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2011) 20 (6): 447–456.
https://doi.org/10.1108/10610421111166595
Published: 20 September 2011
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