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Journal Articles

Nudging consumer engagement for food brands: a machine learning and visual framing-based typological approach

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S. Lianbiaklal, Varisha Rehman
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2026) 35 (1): 79–98.
https://doi.org/10.1108/JPBM-11-2024-5602
Published: 16 October 2025
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Journal Articles

Understanding employee advocacy through online reviews: a branding perspective

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Abishek Santhosh Raj, Varisha Rehman
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2025) 34 (8): 1258–1278.
https://doi.org/10.1108/JPBM-10-2024-5518
Published: 16 September 2025
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