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Veronica Wong
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Journal Articles
How screening criteria change during brand development
Available to Purchase
Journal of Product & Brand Management (2005) 14 (4): 239–249.
Published: 01 June 2005
Journal Articles
Go/no‐go criteria during grocery brand development
Available to Purchase
Journal of Product & Brand Management (2002) 11 (7): 459–482.
Published: 01 December 2002
