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WoonBong Na
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Journal Articles
Why buy second‐best? The behavioral dynamics of market leadership
Available to Purchase
Journal of Product & Brand Management (2007) 16 (1): 16–22.
Published: 06 March 2007
Journal Articles
Brand power revisited: measuring brand equity in cyber‐space
Available to Purchase
Journal of Product & Brand Management (2005) 14 (1): 49–56.
Published: 01 January 2005
