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Journal Articles

Facing “Yes,” backing “No”: judging product efficacy via body orientation

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Xingang Wang, Zhitong Liu, Maiju Guo
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management 1–14.
https://doi.org/10.1108/JPBM-08-2024-5384
Published: 02 February 2026
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Includes: Supplementary data
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