... emulating successful models and normative pressures from evolving professional standards. The IAFB Framework operationalizes these through five core strategies: improving physical environments, optimizing service experiences, improving digital accessibility, adapting products and packaging and designing...

...Christine M. Kowalczyk; Natalie A. Mitchell Purpose This paper aims to investigate how consumers perceive the value of luxury brands and the antecedents to these perceptions, including consumer knowledge, reference group influence and accessibility. Prior studies focused less on the salience...