... and quantitative five-phase study using multiple samples of consumers drawn from the USA, the purpose of this study is to describe the development, calibration and validation of measures assessing a CPPI scale. Findings The findings suggested that CPPI has four dimensions, namely, aesthetics, product...

... of aesthetics, exclusivity and brand quality. Design/methodology/approach Two experimental studies were conducted with two independent samples of students (n = 215) and the general population (n = 291). A between-subjects design (artist name: present versus absent) was used to test...

...Ehsan Naderi; Iman Naderi; Bimal Balakrishnan Purpose This study aims to investigate the combined effects of product design and environment congruence on consumers’ aesthetic, affective and behavioral responses. Design/methodology/approach Two lab experiments with a 2 (high-level design cues...

... investigated the underlying effects of product evaluation. Findings The results indicate that product color affects attitude toward the product. Further, the authors find an insightful causal chain of direct and indirect effects on attitude. The most effective path runs via visual appeal and aesthetics...

... Aesthetics Retail atmospherics Experiential marketing Art infusion Customer response Shopping value A maturing and increasingly competitive shopping mall industry worldwide has produced a shift in mall management strategies. The traditionally adopted property-led strategies, focusing narrowly...