Keywords: Affective psychology
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Journal Articles
Journal of Product & Brand Management (2009) 18 (1): 50–59.
Published: 27 February 2009
... satisfaction (Clerfeuille and Poubanne, 2003). An executive summary for managers and executive readers can be found at the end of this article. Customer satisfaction Expectation Affective psychology Product positioning Repeat buying As noted by Olshavsky and Kumar (2001) , “meets...

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