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Journal Articles

The comparative influence of manufacturer and retailer brands on customers' purchase behavior

Thaweephan Leingpibul, S. Allen Broyles, Chiranjeev Kohli

Journal of Product & Brand Management (2013) 22 (3): 208–217.

https://doi.org/10.1108/JPBM-05-2012-0142

Published: 24 May 2013

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Journal Articles

Customers' comparative loyalty to retail and manufacturer brands

S. Allen Broyles, Robert H. Ross, Donna Davis, Thaweephan Leingpibul

Journal of Product & Brand Management (2011) 20 (3): 205–215.

https://doi.org/10.1108/10610421111134932

Published: 31 May 2011

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Journal Articles

Brand equity's antecedent/consequence relationships in cross‐cultural settings

S. Allen Broyles, Thaweephan Leingpibul, Robert H. Ross, Brent M. Foster

Journal of Product & Brand Management (2010) 19 (3): 159–169.

https://doi.org/10.1108/10610421011046148

Published: 02 June 2010

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Journal Articles

Loyalty's influence on satisfaction in cross‐cultural settings

S. Allen Broyles

Journal of Product & Brand Management (2009) 18 (6): 414–424.

https://doi.org/10.1108/10610420910989730

Published: 18 September 2009

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Journal Articles

Examination of satisfaction in cross‐product group settings

S. Allen Broyles, Robert H. Ross, Thaweephan (Duke) Leingpibul

Journal of Product & Brand Management (2009) 18 (1): 50–59.

https://doi.org/10.1108/10610420910933362

Published: 27 February 2009

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Journal Articles

Alternative measures of satisfaction in cross‐cultural settings

Robert H. Ross, S. Allen Broyles, Thaweephan Leingpibul

Journal of Product & Brand Management (2008) 17 (2): 82–91.

https://doi.org/10.1108/10610420810864694

Published: 18 April 2008

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The comparative influence of manufacturer and retailer brands on customers' purchase behavior

Customers' comparative loyalty to retail and manufacturer brands

Brand equity's antecedent/consequence relationships in cross‐cultural settings

Loyalty's influence on satisfaction in cross‐cultural settings

Examination of satisfaction in cross‐product group settings

Alternative measures of satisfaction in cross‐cultural settings

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