Skip to Main Content
Donna Davis
Close
Save search
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

The impact of corporate social responsibility on brand equity: consumer responses to two types of fit

Available to Purchase
Francisco Guzmán, Donna Davis
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2017) 26 (5): 435–446.
https://doi.org/10.1108/JPBM-06-2015-0917
Published: 21 August 2017
View article titled, The impact of corporate social responsibility on brand equity: consumer responses to two types of fit
Open the PDF for The impact of corporate social responsibility on brand equity: consumer responses to two types of fit in another window
Add to Citation Manager for The impact of corporate social responsibility on brand equity: consumer responses to two types of fit
Journal Articles

Customers' comparative loyalty to retail and manufacturer brands

Available to Purchase
S. Allen Broyles, Robert H. Ross, Donna Davis, Thaweephan Leingpibul
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2011) 20 (3): 205–215.
https://doi.org/10.1108/10610421111134932
Published: 31 May 2011
View article titled, Customers' comparative loyalty to retail and manufacturer brands
Open the PDF for Customers' comparative loyalty to retail and manufacturer brands in another window
Add to Citation Manager for Customers' comparative loyalty to retail and manufacturer brands
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal