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Keywords: Age-friendly branding
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Journal Articles
Age-friendly branding: a definition, review and framework for inclusivity
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Journal of Product & Brand Management (2026) 35 (2): 320–335.
Published: 05 January 2026
...Michael S. Mulvey; Dan Padgett; Linda Garcia Purpose This paper aims to introduce age-friendly branding as a strategic business concept and develops the Institutional Age-Friendly Branding ( IAFB ) Framework – a theoretical model explaining how institutional pressures drive inclusive business...
Includes: Supplementary data
