... perceived positive emotions evoked by atmospherics and attitude toward the brand. Design/methodology/approach To test the research hypotheses, 314 Greek moviegoers were drafted to participate in a survey. Data were analysed using confirmatory factor analysis (AMOS) and the SPSS macro (PROCESS tool...

... product and should be generalized to more product categories. Practical implications – Virtual store should be used carefully in order to take capital expenditure decisions. It generates different attitudes and behaviors, but more research is needed in order to debate on predictability...

...Isabel María Rosa‐Díaz The accuracy of consumer price knowledge is dependent on numerous factors. This study examined the effect of some variables related to consumers' attitudes towards prices and some demographic variables on price knowledge. Results showed that consumers were more knowledgeable...

... finds that extension quality and fit did not dilute parent brand attitude; in other words, an extension either left parent brand attitude unchanged or enhanced it moderately. The only effect of brand dominance was that it enhanced parent brand attitude when the extension was a good fit. Further...

..., even though specific products will change over time. © MCB UP Limited 1994 Advertising Attitudes Consumer behaviour Hygiene products Image Market segmentation Marketing strategy Perceptions Product management Target marketing Man is the only animal that blushes. Or needs...