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Keywords: Authentic self
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Journal Articles
Journal of Product & Brand Management (2019) 28 (4): 462–474.
Published: 07 March 2019
... Emerald Publishing Limited Licensed re-use rights only Consumption Self-governance Wellness Transformation Lifestyle Self-branding Self-care Authentic self Branding is not just for companies anymore; individuals also increasingly use means of branding to position and promote...
