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Keywords: BPR
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Journal Articles
Journal of Product & Brand Management (1996) 5 (3): 6–23.
Published: 01 June 1996
..., process changes and asking of fundamental questions. The results reveal interesting discrepancies between theoretical reengineering and reengineering in practice. Implies that reengineering may not be a black‐and‐white issue, but rather exist on a gray continuum. © MCB UP Limited 1996 BPR...
