Keywords: Behavioral pricing
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Journal Articles
Journal of Product & Brand Management (2016) 25 (7): 710–720.
Published: 21 November 2016
... mediation Price fairness Consumer ethics Experimental design Consumer psychology Behavioral pricing Fair process effect Fairness is a pivotal ethical principle governing seller–buyer exchange relationships (Spiller, 2000). Concerns for fairness are highly salient in the realm of pricing. Price...

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