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Journal Articles

How source of funds affects buyer’s judgments of price fairness and subsequent response

Adam Nguyen, Juan (Gloria) Meng

Journal of Product & Brand Management (2016) 25 (7): 710–720.

https://doi.org/10.1108/JPBM-02-2016-1104

Published: 21 November 2016

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Journal Articles

Consumer perceptions of bundles

Adam Nguyen, Roger M. Heeler, Cheryl Buff

Journal of Product & Brand Management (2009) 18 (3): 218–225.

https://doi.org/10.1108/10610420910957843

Published: 29 May 2009

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Journal Articles

Bundles = discount? Revisiting complex theories of bundle effects

Roger M. Heeler, Adam Nguyen, Cheryl Buff

Journal of Product & Brand Management (2007) 16 (7): 492–500.

https://doi.org/10.1108/10610420710834940

Published: 06 November 2007

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Journal Articles

High‐low context cultures and price‐ending practices

Adam Nguyen, Roger M. Heeler, Zinaida Taran

Journal of Product & Brand Management (2007) 16 (3): 206–214.

https://doi.org/10.1108/10610420710751582

Published: 05 June 2007

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