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Journal Articles

Consumer perceptions of bundles

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Adam Nguyen, Roger M. Heeler, Cheryl Buff
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2009) 18 (3): 218–225.
https://doi.org/10.1108/10610420910957843
Published: 29 May 2009
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Journal Articles

Bundles = discount? Revisiting complex theories of bundle effects

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Roger M. Heeler, Adam Nguyen, Cheryl Buff
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2007) 16 (7): 492–500.
https://doi.org/10.1108/10610420710834940
Published: 06 November 2007
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