...@sem.ecnu.edu.cn 07 05 2024 01 10 2024 22 03 2025 05 08 2025 06 01 2026 06 03 2026 06 03 2026 Anthropomorphism Guilt Perceived deservingness Brand choice Brand relationships Chongqing Social Science Planning 2025BS065 National Natural Science...

... 07 2019 07 08 2019 21 12 2019 05 03 2020 18 05 2020 22 05 2020 © 2020 Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Retailing Consumer behaviour Brand image Sponsorship Brand choice Brand managers...

...Gary Gregory; Liem Ngo; Ryan Miller Purpose The purpose of this study develops and validates a model of new donor decision-making in the charity sector. Drawing upon dual process theory, the model incorporates brand salience and brand attitude as antecedents of brand choice intention, moderated...

... the theoretical and managerial contributions, identifies areas for future research and discusses potential research limitations. Counterfeiting Consumer behaviour Qualitative research Counterfeits Brand choice Genuine brands Original brands SES Groups Perceived financial risk refers...

... performance Brand choice Marco Vriens can be contacted at: mvriens@uwlax.edu 24 02 2018 08 10 2018 09 10 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only We conceptualize and evaluate a new aggregate-level brand...

... protection Advergames Consumer ethics Video games Brand choice Digital marketing Luisa Agante can be contacted at: lagante@gmail.com Companies are facing a world of opportunities regarding digital media and are thus moving their investment toward these new media. According to Statista...

... ideas led to the conceptualization of brand strength as the evaluative and/or behavioral response resulting from strong configurable cognitive paths that are likely to affect brand choice (Grohs et al., 2016). Moreover, some of the latest contributions to CBBE measurement developed...

...Marilyn Scrizzi Joeri   Van de Bergh and Mattias   Beher . How Cool Brands Stay Hot . London : Kogan Page   2011 . , ISBN: 978‐0‐7494‐6250‐5 © Emerald Group Publishing Limited 2012 --> Brand authenticity Brand choice 1. storytelling – involving...

...Bedman Narteh; Raphael Odoom; Mahama Braimah; Samuel Buame Purpose The paper aims to investigate the determinants of automobile brand choice in Ghana. Specifically, the paper seeks to hypothesize that consumers of automobiles make their purchases based on a multiplicity of factors. Design...

... of consumers in more depth. Aiming to unveil the “the puzzle” (p. 6) of the brain with a follow‐up to his first book after ten years, du Plessis introduces the total picture of brain functioning in the brand choice decision‐making process. Broadening the scope of his former book, du Plessis aims to get...

...Francisco Guzmán; Oriol Iglesias; Devon DelVecchio; Sanjay Puligadda Purpose The purpose of this paper is to investigate whether the negative effect of lower prices on perceived brand quality that has been demonstrated in evaluation tasks arises in a brand choice context. Design/methodology...