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Journal Articles

What the app? A 17-country study of apps’ effectiveness for brand lift

William Caruso, Lara Stocchi, Jenni Romaniuk

Journal of Product & Brand Management 1–15.

https://doi.org/10.1108/JPBM-08-2024-5392

Published: 14 April 2026

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Journal Articles

The power of brand passion in sports apparel brands

Naser Pourazad, Lara Stocchi, Vipul Pare

Journal of Product & Brand Management (2020) 29 (5): 547–568.

https://doi.org/10.1108/JPBM-12-2018-2164

Published: 29 October 2019

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Journal Articles

Drivers and outcomes of branded mobile app usage intention

Lara Stocchi, Nina Michaelidou, Milena Micevski

Journal of Product & Brand Management (2019) 28 (1): 28–49.

https://doi.org/10.1108/JPBM-02-2017-1436

Published: 28 February 2019

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Journal Articles

A comparison of brand equity strength across consumer segments and markets

Lara Stocchi, Rachel Fuller

Journal of Product & Brand Management (2017) 26 (5): 453–468.

https://doi.org/10.1108/JPBM-06-2016-1220

Published: 21 August 2017

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