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Journal Articles

Femvertising practices on social media: a comparison of luxury and non-luxury brands

Nina Michaelidou, Nikoletta Theofania Siamagka, Leonidas Hatzithomas, Luciana Chaput

Journal of Product & Brand Management (2022) 31 (8): 1285–1300.

https://doi.org/10.1108/JPBM-09-2020-3074

Published: 07 June 2022

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Journal Articles

Drivers and outcomes of branded mobile app usage intention

Lara Stocchi, Nina Michaelidou, Milena Micevski

Journal of Product & Brand Management (2019) 28 (1): 28–49.

https://doi.org/10.1108/JPBM-02-2017-1436

Published: 28 February 2019

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Journal Articles

Consumers’ intention to donate to two children’s charity brands: a comparison of Barnardo’s and BBC Children in Need

Nina Michaelidou, Milena Micevski, Nikoletta Theofania Siamagka

Journal of Product & Brand Management (2015) 24 (2): 134–146.

https://doi.org/10.1108/JPBM-04-2014-0573

Published: 20 April 2015

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