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Keywords: Brand crowdfunding
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Journal Articles
Brand crowdfunding using followers boosted through gamification affordances: insights from two emerging markets
Available to Purchase
Journal of Product & Brand Management (2023) 32 (8): 1355–1373.
Published: 13 September 2023
...Muhammad Zahid Nawaz; Shahid Nawaz; Francisco Guzman Purpose Brand crowdfunding, launched through brands’ social media platforms, can provide a myriad of crowdfunding and branding benefits, such as strengthening brands’ social networks, validating product launches, generating mass exposure...
