... apps Brand visual link Brand recognition Brand familiarity Brand distinctiveness Over 30 years ago, IBM programmed the first version of mobile apps as software downloadable on portable devices (The Guardian, 2015). Three decades on, apps are a “commodity-like” technology that continues...

...Jiayi Hou; Boya Han; Long Chen; Ke Zhang Purpose This paper aims to test the effects of social presence (SP) and other related factors, including trust, self-construal and brand familiarity, in affecting consumers’ purchase intention of live-streaming workout courses. Design/methodology...

... and purchase interest suffers – regardless how the failure relates to the triple bottom line (environmental, social or economic). These effects are moderated by brand familiarity and the message source. Brand familiarity seems to protect a firm’s ethicality image as does when the information comes from...

...-environmental communication messages from high- and low-familiarity brands, the moderating effect of sustainability habits and the mediating effect of shared environmental responsibility. Pro-environmental brand communication Brand familiarity Sustainability habits Shared environmental responsibility...

...Wagner Junior Ladeira; Joanna Krywalski Santiago; Fernando de Oliveira Santini; Diego Costa Pinto Purpose This study aims to investigate the effects of brand familiarity on attitude formation across different advertising channels, product types and brand settings. Design/methodology/approach...

... Pro-environmental Trust Knowledge Commitment Skepticism Perceived benefits Brand relationships Shared value Brand relation Brand familiarity Sustainable, particularly pro-environmental, initiatives have been of significant consideration among apparel brands and their consumers...