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1-7 of 7
Keywords: Brand logo
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Journal Articles
Journal of Product & Brand Management 1–13.
Published: 29 June 2026
... Limited 2026 Emerald Publishing Limited Licensed re-use rights only Brand logo Destination brand Destination familiarity Advance organizer theory Aesthetics Brand communication Brand identification Brand name Brand management systems Slogan National Social Science Fund of China...
Includes: Supplementary data
Journal Articles
Journal of Product & Brand Management (2026) 35 (1): 33–44.
Published: 26 September 2025
... stability. Extending the literature, this research posits that a stable (vs unstable) brand logo can enhance perceived brand stability, leading to more favorable attitudes toward nostalgic brands. Grounded in the consistency theory, this occurs because brand stability aligns well with that of nostalgic...
Includes: Supplementary data
Journal Articles
Journal of Product & Brand Management (2025) 34 (6): 802–816.
Published: 13 May 2025
...Yanfei Tang; Liangyan Wang; Eugene Chan Purpose Previous research has mainly examined the effects of static versus kinematic brand logos on consumer responses. This paper aims to analyze the impact of dynamic brand logos on consumer behavior. Design/methodology/approach Hypotheses were tested...
Includes: Supplementary data
Journal Articles
Journal of Product & Brand Management (2024) 33 (8): 1055–1072.
Published: 14 October 2024
...Shruti Trehan; Arti D. Kalro Purpose Designers must recognise the significance of a brand logo’s visual elements as they convey various meanings. While studies have attempted to collate visual elements, efforts have often been limited to specific types of visual elements (e.g. typefaces...
Journal Articles
Journal of Product & Brand Management (2024) 33 (3): 357–369.
Published: 22 February 2024
..., a mentality increasingly emphasized by marketing campaigns, works. This study aims to fill this gap by exploring the relationship between a busy mindset and the preference for angular-shaped versus circular-shaped products and brand logos. Design/methodology/approach This research consists of seven...
Includes: Supplementary data
Journal Articles
Journal of Product & Brand Management (2019) 28 (3): 317–329.
Published: 25 March 2019
.... Joana César Machado can be contacted at: jcmachado@porto.ucp.pt 27 10 2017 20 04 2018 11 07 2018 22 07 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Design Consumer behaviour Brand logo Cross-countries research...
Journal Articles
Journal of Product & Brand Management (2012) 21 (6): 418–427.
Published: 14 September 2012
.... Specifically, it considers the degree to which name and logo design characteristics influence consumer responses. © Emerald Group Publishing Limited 2012 Brand Brand identity signs Brand logo Mergers and acquisitions Consumer preferences Consumer behaviour Corporate identity The paper...
