Skip to Main Content
Skip Nav Destination
Leonor Vacas de Carvalho
Close
Save search
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Exploring consumer segments defined by affective responses to naturalness in logo design

Available to Purchase
Anna Torres, Leonor Vacas de Carvalho, Joana Cesar Machado, Michel van de Velden, Patrício Costa
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2023) 32 (8): 1287–1305.
https://doi.org/10.1108/JPBM-06-2022-4023
Published: 31 October 2023
View article titled, Exploring consumer segments defined by affective responses to naturalness in logo design
Open the PDF for Exploring consumer segments defined by affective responses to naturalness in logo design in another window
Add to Citation Manager for Exploring consumer segments defined by affective responses to naturalness in logo design
Journal Articles

Same design, same response? Investigating natural designs in international logos

Available to Purchase
Anna Torres, Joana César Machado, Leonor Vacas de Carvalho, Michel van de Velden, Patrício Costa
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2019) 28 (3): 317–329.
https://doi.org/10.1108/JPBM-10-2017-1632
Published: 25 March 2019
View article titled, Same design, same response? Investigating natural designs in international logos
Open the PDF for Same design, same response? Investigating natural designs in international logos in another window
Add to Citation Manager for Same design, same response? Investigating natural designs in international logos
Journal Articles

Brand logo design: examining consumer response to naturalness

Available to Purchase
Joana Cesar Machado, Leonor Vacas de Carvalho, Anna Torres, Patrício Costa
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2015) 24 (1): 78–87.
https://doi.org/10.1108/JPBM-05-2014-0609
Published: 16 March 2015
View article titled, Brand logo design: examining consumer response to naturalness
Open the PDF for Brand logo design: examining consumer response to naturalness in another window
Add to Citation Manager for Brand logo design: examining consumer response to naturalness
Journal Articles

Branding and sustainable growth

Free
Francisco Guzman, Stuart Roper, Leonor Vacas de Carvalho
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2013) 22 (7)
https://doi.org/10.1108/JPBM-10-2013-0417
Published: 01 November 2013
View article titled, Branding and sustainable growth
Add to Citation Manager for Branding and sustainable growth
Journal Articles

Ethical consumers' brand avoidance

Available to Purchase
Tore Strandvik, Anne Rindell, Kristoffer Wilén
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2013) 22 (7): 484–490.
https://doi.org/10.1108/JPBM-09-2013-0392
Published: 01 November 2013
View article titled, Ethical consumers' brand avoidance
Open the PDF for Ethical consumers' brand avoidance in another window
Add to Citation Manager for Ethical consumers' brand avoidance
Journal Articles

Employer branding: employer attractiveness and the use of social media

Available to Purchase
Anne-Mette Sivertzen, Etty Ragnhild Nilsen, Anja H. Olafsen
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2013) 22 (7): 473–483.
https://doi.org/10.1108/JPBM-09-2013-0393
Published: 01 November 2013
View article titled, Employer branding: employer attractiveness and the use of social media
Open the PDF for Employer branding: employer attractiveness and the use of social media in another window
Add to Citation Manager for Employer branding: employer attractiveness and the use of social media
Journal Articles

Practices in the brand management system: identification and considerations for five business sectors

Available to Purchase
Mathieu Dunes, Bernard Pras
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2013) 22 (7): 444–461.
https://doi.org/10.1108/JPBM-09-2013-0396
Published: 01 November 2013
View article titled, Practices in the brand management system: identification and considerations for five business sectors
Open the PDF for Practices in the brand management system: identification and considerations for five business sectors in another window
Add to Citation Manager for Practices in the brand management system: identification and considerations for five business sectors
Journal Articles

Using corporate stories to build the corporate brand: an impression management perspective

Available to Purchase
Sara Spear, Stuart Roper
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2013) 22 (7): 491–501.
https://doi.org/10.1108/JPBM-09-2013-0387
Published: 01 November 2013
View article titled, Using corporate stories to build the corporate brand: an impression management perspective
Open the PDF for Using corporate stories to build the corporate brand: an impression management perspective in another window
Add to Citation Manager for Using corporate stories to build the corporate brand: an impression management perspective
Journal Articles

The nation brand molecule

Available to Purchase
José Rojas-Méndez
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2013) 22 (7): 462–472.
https://doi.org/10.1108/JPBM-09-2013-0385
Published: 01 November 2013
View article titled, The nation brand molecule
Open the PDF for The nation brand molecule in another window
Add to Citation Manager for The nation brand molecule
Journal Articles

Linking retailer corporate brand and environmental sustainability practices

Available to Purchase
Dale Miller, Bill Merrilees
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2013) 22 (7): 437–443.
https://doi.org/10.1108/JPBM-09-2013-0379
Published: 01 November 2013
View article titled, Linking retailer corporate brand and environmental sustainability practices
Open the PDF for Linking retailer corporate brand and environmental sustainability practices in another window
Add to Citation Manager for Linking retailer corporate brand and environmental sustainability practices
Journal Articles

Exploring brand masculine patterns: moving beyond monolithic masculinity

Available to Purchase
Salim L. Azar
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2013) 22 (7): 502–512.
https://doi.org/10.1108/JPBM-09-2013-0386
Published: 01 November 2013
View article titled, Exploring brand masculine patterns: moving beyond monolithic masculinity
Open the PDF for Exploring brand masculine patterns: moving beyond monolithic masculinity in another window
Add to Citation Manager for Exploring brand masculine patterns: moving beyond monolithic masculinity
Journal Articles

Brand mergers: examining consumers' responses to name and logo design

Available to Purchase
Joana César Machado, Leonor Vacas‐de‐Carvalho, Patrício Costa, Paulo Lencastre
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2012) 21 (6): 418–427.
https://doi.org/10.1108/10610421211264900
Published: 14 September 2012
View article titled, Brand mergers: examining consumers' responses to name and logo design
Open the PDF for Brand mergers: examining consumers' responses to name and logo design in another window
Add to Citation Manager for Brand mergers: examining consumers' responses to name and logo design
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal