Bill Merrilees
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Journal Articles

Building brands through internal stakeholder engagement and co-creation

Bill Merrilees, Dale Miller, Raisa Yakimova
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2021) 30 (6): 806–818.
https://doi.org/10.1108/JPBM-03-2020-2784
Published: 01 February 2021
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Journal Articles

Interactive brand experience pathways to customer-brand engagement and value co-creation

Bill Merrilees
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2016) 25 (5): 402–408.
https://doi.org/10.1108/JPBM-04-2016-1151
Published: 15 August 2016
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Journal Articles

Mall brand meaning: an experiential branding perspective

Bill Merrilees, Dale Miller, Wei Shao
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2016) 25 (3): 262–273.
https://doi.org/10.1108/JPBM-05-2015-0889
Published: 16 May 2016
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Journal Articles

Linking retailer corporate brand and environmental sustainability practices

Dale Miller, Bill Merrilees
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2013) 22 (7): 437–443.
https://doi.org/10.1108/JPBM-09-2013-0379
Published: 01 November 2013
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Journal Articles

The performance benefits of being brand‐orientated

Ho Yin Wong, Bill Merrilees
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2008) 17 (6): 372–383.
https://doi.org/10.1108/10610420810904112
Published: 19 September 2008
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Journal Articles

A functional and symbolic perspective to branding Australian SME wineries

James Mowle, Bill Merrilees
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2005) 14 (4): 220–227.
https://doi.org/10.1108/10610420510609221
Published: 01 June 2005
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Journal Articles

A brand orientation typology for SMEs: a case research approach

Ho Yin Wong, Bill Merrilees
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2005) 14 (3): 155–162.
https://doi.org/10.1108/10610420510601021
Published: 01 May 2005
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