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Ho Yin Wong
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Journal Articles
The performance benefits of being brand‐orientated
Available to Purchase
Journal of Product & Brand Management (2008) 17 (6): 372–383.
Published: 19 September 2008
Journal Articles
A brand orientation typology for SMEs: a case research approach
Available to Purchase
Journal of Product & Brand Management (2005) 14 (3): 155–162.
Published: 01 May 2005
