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Keywords: Brand pride
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Journal Articles
Brand pride: concept and measurement
Available to Purchase
Journal of Product & Brand Management (2024) 33 (6): 668–683.
Published: 29 May 2024
...Harleen Kaur; Harsh V. Verma Purpose This paper aims to conceptualize and define a construct of brand pride and develop a measurement instrument for the construct. Design/methodology/approach A scale development procedure comprising a qualitative prestudy and four quantitative studies for item...
Journal Articles
A sequential process of brand tribalism, brand pride and brand attitude to explain purchase intention: a cross-continent replication study
Available to Purchase
Journal of Product & Brand Management (2017) 26 (3): 239–250.
Published: 15 May 2017
...Harry A. Taute; Jeremy J. Sierra; Larry L. Carter; Amro A. Maher Purpose The purpose of this paper is to explore and replicate the indirect effect of smartphone brand tribalism on purchase intent via brand pride and brand attitude. Design/methodology/approach Using survey data from 190 US...
