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Keywords: Brand visual link
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Journal Articles
Journal of Product & Brand Management (2026) 35 (7): 953–967.
Published: 14 April 2026
... 2026 Emerald Publishing Limited Licensed re-use rights only Branded apps Brand visual link Brand recognition Brand familiarity Brand distinctiveness Over 30 years ago, IBM programmed the first version of mobile apps as software downloadable on portable devices (The Guardian, 2015...
