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Keywords: Branding factors
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Journal Articles
Understanding employee advocacy through online reviews: a branding perspective
Available to Purchase
Journal of Product & Brand Management (2025) 34 (8): 1258–1278.
Published: 16 September 2025
... to identify and understand branding factors that drive employee brand advocacy through online reviews. Design/methodology/approach This three-phase study analyses 305,342 employee reviews from Glassdoor, covering Interbrand’s top 20 global brands, to identify branding-related drivers of employee brand...
