... to the psychological engagement and value-in-use stages that convert into positive e-word of mouth and buying intentions about the brand in the behavioral engagement stage. Originality/value The research contributes to the technology acceptance model, information systems and technology marketing literature...

... between perceived risk, trust, satisfaction, loyalty and buying intention in a PDO food product. The consumer was asked to indicate his/her level of agreement or disagreement with a series of statements based on a seven‐point Likert scale. After the completion of the fieldwork, an analytic process...