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Keywords: Channel transition
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Journal Articles
Effects of gender and price knowledge on offer evaluation and channel transition in retail and e‐tail environments
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Journal of Product & Brand Management (2012) 21 (3): 215–225.
Published: 25 May 2012
... to engage in channel transition. Finally, evaluations of online offers are positively related to price knowledge, whereas a reverse pattern of results is obtained for retail offers. Originality/value The findings shed light on how consumers evaluate identical online versus retail price offers...
