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Keywords: Color
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Journal Articles
It’s not all about function: investigating the effects of visual appeal on the evaluation of industrial products using the example of product color
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Journal of Product & Brand Management (2019) 28 (1): 15–27.
Published: 25 February 2019
... appeal, are attracting research attention. The purpose of this paper is to examine, first, the effect of product color as a non-functional design element on attitude toward the product and, second, the underlying causal relationships of this effect in the context of industrial products. Design...
