... 09 2024 15 12 2024 01 03 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Emotions Communication Music Brand Brand meaning Marketing strategies Brand authenticity Authenticity Cultural influence Music...

...David Mark Horowitz Tamar   Weinberg . The New Community Rules: Marketing on the Social Web . Sebastopol, CA : O'Reilly Media, Inc.   2009 . 346 pp.   $24.99 © Emerald Group Publishing Limited 2010 --> Internet Internet marketing Social marketing Relationship...

...Maktoba Omar; Robert L. Williams, Jr; David Lingelbach Purpose This paper aims to present a case for the practical management of corporate reputation, in relation to two groups of concepts: communication, identity, and trust; and communication, identity, and image. Design/methodology/approach...

... based in California, USA. The author is indebted to several company representatives for insight into the firm's operations. Findings The case describes how the company fine‐tuned product benefits to exploit the communication potential of new personal webspaces. Specifically, the company designed its...

... for approaching these professionals was to obtain responses from individuals who are directly in contact with the firm's suppliers, and who negotiate the purchasing agreements. Findings The findings show that, although communication, trust and satisfaction are always important as evaluated elements...

....” CEOs, in particular, says Laermer, need to understand how to communicate with their perceived “adversary,” the media. Not only what to say, but what not to say: “Make sure your CEO understands the needed boundaries when it comes to talking to the press … the best stories always have a challenge in them...

... . The Anatomy of Buzz: How to Create Word‐of‐Mouth Marketing . New York, NY : Doubleday   2000 . 304 + xiv pp. , ISBN: 0‐385‐49667‐2   US$24.95 © MCB UP Limited 2003 --> Communication Product management Marketing This book by Emanuel Rosen should be of interest to marketing...