... re-use rights only Brand coolness Brand management Brand strategy Competitive analysis Consumer–brand relationships Measurement scales Construct validity Word of mouth Brand purchase intent Factor analyses This paper contributes to the validation and refinement of a well...

... Competitive analysis Retailing Spain Price dispersions are frequently used by retail outlets as a basis for being perceived as outlets where the overall purchase can be made with a lower monetary sacrifice by consumers. However, there is no doubt that not all brands suffer a price dispersion...