... and decision-making (Rodrigues et al., 2024). Existing research has found that self-esteem is positively associated with brand addiction and negatively associated with compulsive buying (Mrad and Cui, 2020). However, its mediating role between brand addiction and debt avoidance has not yet been...

..., brand passion and brand addiction (Study 2), which shape the relationship between human brands as masstige brands and key consumer behaviours, including loyalty and compulsive buying. Design/methodology/approach The qualitative study (Study 1) used Leximancer software to conduct content analysis...

...Putri Dini Azizi; Arnold Japutra; Luis Arango; Joohee Kim Purpose This paper aims to investigate whether consumers’ identification with a brand community makes them more likely to engage in compulsive buying behavior. Specifically, this research shows that consumers are more likely to experience...