..., relative scarce research has investigated the impact of logo design on consumer attitudes toward nostalgic brands. To address this gap, this research aims to explore how visual stability of logos influences consumer attitudes toward nostalgic brands. Design/methodology/approach Three experiments were...

... or “company” name as a company identifier – not as a brand. Mayoor Mohan is the corresponding author and can be contacted at: mmohan@vcu.edu © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Consumer attitudes Brands Marketing management Brand...

... by consumers. Research limitations/implications The proposed model advances knowledge in the context of product innovation. Contrary to past research that focuses on consumer attitudes towards a manufacturing technology and individual technology-specific risks and benefits, the customer value approach...

... equity. Research implications/limitations The research operationalizes brand–cause fit as a construct with two components: brand value–cause fit and brand function–cause fit. It tests these two types of fit and finds evidence for differential effects on consumer attitudes. Practical implications...

... Publishing Limited 2014 Consumer attitudes Avatars Brand extension Virtual worlds In this paper, virtual worlds are considered not as the fictional worlds but are understood to have virtual economies where brands with virtual offering is created, purchased or sold. Hence, firms may...

... that significant differences exist between adopters of Web retailing and non‐adopters in the price significance, need to handle products and purchase likelihood when they cannot handle products purchased via retailing channels. © MCB UP Limited 2001 Internet Retailing Consumer attitudes Perception...

... to the difficulties in understanding perception is the fact that perception is largely a study of what we subconsciously add to or subtract from raw sensory inputs to produce a private picture of the world. Advertising Brands Consumer attitudes Consumer marketing Marketing communications Perceptions...

.... For United Airlines, the stimuli set comprised United Airlines Car Rental Agency, United Airlines Reliable Car Rental Agency, Reliable Car Rental Agency by United Airlines and Reliable Car Rental Agency. Consumers’ attitude toward the stimuli names was the chief variable of interest. This was measured...

... UP Limited 1997 Consumer attitudes Labelling Motivation The peripheral route is taken when persuasion is mediated by simple cues, e.g. the use of attractive or well‐known personalities in advertisements and when elaboration is low so that argument scrutiny does not take place...

... recognition, perceived quality, brand identity and other assets belonging to the brand (patent, access to the distribution channel, etc.) (Aaker, 1994). © MCB UP Limited 1997 Brand valuation Consumer attitudes Marketing strategy Nobody disputes the importance of the brand...

... of the baby busters generation. These findings suggest that the current practice of dual‐gender positioning by discount stores may be less effective than the more traditional female‐oriented approach. © MCB UP Limited 1997 Age groups Consumer attitudes Demographics Gender A key marketing...

... with the target brand. Try to choose brands that have a limited number of salient associations that also connect well with your target brand. © MCB UP Limited 1997 Advertising Brand image Brand awareness Consumer attitudes A recent advertisement opened with scenes from the movie...

... Consumer attitudes Corporate image Drinks industry Measurement Surveys Providers of professional services “have long been concerned about developing and maintaining a high quality reputation” (Hite and Bellizzi, 1986). Such concern also extends to other firms where it has been argued...

...Alan S. Dick Reports on a preliminary study which examined the impact of membership fees on consumer attitude and choice. Consumers participated in a computerized simulated shopping experiment in which repetitive choices were made from a set of videotape rental stores. Paying a membership fee had...

... This article proposes a model that attempts to reconcile the theories of “brand equity” and “double jeopardy”. It is suggested that both theories are correct and that consumer attitudes and repeat buying are both directly (double jeopardy effect) andindirectly (brand equity process) related to brand...

... the political correctness phenomenon. © MCB UP Limited 1994 Advertising effectiveness Brand equity Brand image Consumer attitudes Ideologies Marketing strategy Pressure groups Product strategy Target marketing The behavior of brand marketers is affected by general societal trends...

... falter when the full range of critical issues is not included. Managers improve success probabilities by using more stages in testing, simplifying requests of respondents, and adequately framing the evaluations to be made. © MCB UP Limited 1994 Consumer attitudes Decision making Evaluation...

... of the material for marketing and advocates further research. © MCB UP Limited 1992 Problem identification Consumer behaviour Consumer attitudes ...

... Behaviour Consumer behaviour Consumer attitudes Surveys Reinforcement IDENTIFYING NEGATIVE PRODUCTS: DO CUSTOMERS LIKE TO PURCHASE YOUR PRODUCTS? Stanley Widrick Eugene Fram Abstract Negative products/services are seen by customers as an unpleasant buying necessity to avoid or reduce some disutility...