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Keywords: Consumer social responsibility
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Journal Articles
Journal of Product & Brand Management (2024) 33 (3): 314–329.
Published: 20 March 2024
...Anni Rahimah; Ben-Roy Do; Angelina Nhat Hanh Le; Julian Ming Sung Cheng Purpose This study aims to investigate specific green-brand affect in terms of commitment and connection through the morality–mortality determinants of consumer social responsibility and the assumptions of terror management...
