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Keywords: Consumption values
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Journal Articles
Journal of Product & Brand Management (2022) 31 (3): 377–393.
Published: 08 September 2021
...Stephanie D. Atkinson; Jiyun Kang Purpose Given the unclear lines between traditional and newly emerged luxury, this research aims to explore which luxury consumption values are important to young consumers (aged 18–44) in the USA and how such new luxury consumption is driven by their personal...
