..., analyzed with t-tests and ANCOVAs. Findings When corporate ability and corporate responsibility are considered together, corporate ability negatively impacts inferred goodwill (boomerang effect), whereas corporate responsibility positively impacts inferred goodwill (buffering effect). Inferred...

... . 398 pp. © Emerald Group Publishing Limited 2012 --> Corporate communication Reputation management Market capitalization Reputational capital Corporate ethics Social media Corporate responsibility As the authors point out, “With social media, people can connect...