...Sally Raouf Ragheb Garas; Amira Fouad Ahmed Mahran; Hassan Mohamed Hussein Mohamed Purpose This paper aims to investigate the impact of perceived risk, ethical judgement, value consciousness, susceptibility to social influence and neutralisation on counterfeit clothes and accessories purchase...

...Sameeullah Khan; Asif Iqbal Fazili; Irfan Bashir Purpose This paper aims to theorize counterfeit luxury consumption among millennials from a generational identity perspective. Design/methodology/approach The paper proposes and tests a model of counterfeit buying behavior using an online survey...

...André Le Roux; Marinette Thébault; Yves Roy Purpose The purpose of this study is to explore the impact of product category and consumers’ motivations profiles on the determinants of consumers’ preferences and purchase intentions of counterfeits and genuine products, through manipulation of product...

...Şahver Omeraki Çekirdekci; Fatma Ozge Baruonu Latif Purpose This paper aims to examine how socio-economic status (SES) shapes consumers’ purchase behavior of genuine brands and counterfeits. It also forms a typology based on the decision-making processes of these two groups by exploring...

... experiences are concerned. Copycats form a specific type of lookalike that differ from counterfeits and no-name imitations. They are defined as offers that feature a different brand name but are very similar in appearance to an existing brand – explaining why they are so often confusing to consumers...

...Bradley P. Evans; Richard G. Starr; Roderick J. Brodie Purpose This paper aims to apply a broader perspective of branding to foster new insights and develop strategies to address product counterfeiting. Design/methodology/approach A review of the counterfeiting and branding literature leads...

...André Le Roux; Marinette Thébault; Yves Roy; François Bobrie Purpose This research aims to explore the impact of an overlooked variable, brand typicality, on brand evaluation and the categorization of counterfeits and imitations. Design/methodology/approach The research design is a 2 × 2 × 2...

...Ilaria Baghi; Veronica Gabrielli; Silvia Grappi Purpose Taking the consumer perspective, this paper aims to investigate the effect of counterfeiting awareness on consumer advocacy behaviour towards the brand in a specific context, that is, the luxury brand context. Design/methodology/approach...

...Oriol Iglesias; Jatinder J. Singh; Mònica Casabayó; Linda Lisa Maria Turunen; Pirjo Laaksonen Purpose The aim of this study is to deepen the understanding of luxury consumption by comparing the meanings and the attributes of counterfeit branded products and luxury goods. Design/methodology...

...Arghavan Nia; Judith Lynne Zaichkowsky The purpose of this study was to explore the perceptions and attitudes of original luxury brand owners towards counterfeit luxury goods. The results indicated that all respondents found luxury products fun and worth the price they paid for them, whether...