...Abdelmounaim Lahrech; Hazem Aldabbas; Katariina Juusola Purpose Informed by the resource-based and resource-advantage theories, this study, a comparative study, aims to examine the core dimensions of nation brands – culture, tourism, exports, foreign direct investment, migration and governance...

... awareness, perceived brand quality and brand loyalty, after the exposure to a CSR message, on the overall immediate change in value that consumers give to a brand. Furthermore, it examines the role of brand-cause fit and the influence that differences in cultural, economic and political environments have...

... and introducing the moderating role of cultural belongingness (collectivistic vs individualistic). Design/methodology/approach The authors tested a model of moderated mediation in a cross-cultural investigation on a sample of 229 Italian and Asian consumers. The study is a 2 (cultures: collectivistic vs...

... studies, this paper aims to attempt to demonstrate that place brands can be usefully approached through an emphasis of their cultural traits and the practical connection between culture, identity and image. Design/methodology/approach In constructing its theoretical arguments, the paper challenges...

... contextualise art through several meanings: the application of creative imagination and skills, frequently through the visualisation of paintings and sculptures; literature, music, drawing and dance as types of creative activity; and subjects of study related to human culture instead of technical...

...Sarah M. Maxwell; Hoomn Estelami; Juan (Gloria) Meng Purpose The purpose of this paper is to review and understand the underlying structure of price perception, to recognize how cultural factors influence price perception, and to develop and empirically test a model of cultural differences...

...Maria Eugenia Perez; Dan Padgett; Willem Burgers Purpose The purpose of this paper is to assess the role that elapsed time and culture may play in affecting intergenerational influence (IGI) on brand preference. The results of an empirical study conducted in Mexico reveal that coincidence...