... the organization; the second stream was based on the corporate personality traits that people have toward a company; and the third stream was the degree of trust toward the company. Corporate image Stakeholder analysis Individual perception Customer behaviour United States of America The importance...

...' perceived unfairness or examines the role of negative emotions when experiencing targeted promotions. Dungchun Tsai can be contacted at: tsai46@mail. ncku.edu.tw © Emerald Group Publishing Limited 2007 Promotional methods Customer profiling Customer behaviour Prices...

...‐cycle Product management Customer behaviour When Something’s a Waste, It’s Gone in Good Haste. A Good Brand Though, Should Never Go (Burma Shave). Withering market share In 1948 Burma Shave owned approximately 52 percent of the shaving cream market. It enjoyed high awareness, high...